Why Video Wins: The Case for Moving Beyond Text on Social Media
It’s late in the evening. You’re scrolling through your social media feed, winding down after a full day. A few memes. Some text updates. A quote or two. You’re almost done—until a video pops up. Maybe it’s someone sharing a story. Maybe it’s a behind-the-scenes look at a business you admire. You pause. You watch. You listen.
Why?
Because something in us is drawn to movement. To voice. To the humanity of video.
And if you’re a business owner, content creator, educator, or simply someone who cares about connection, there’s never been a better time to consider how video can amplify your message, grow your reach, and deepen your impact.
Let’s unpack why video has become the king (and queen) of social media—and why it might just be the next big step for you.
1. Video Stops the Scroll
We live in a distracted world. Our thumbs scroll faster than ever before. Attention spans are measured in seconds. And while a great caption or a powerful image can slow someone down, nothing stops the scroll like video.
Movement catches the eye. Sound stirs the ears. And suddenly, you’re not just telling your story—you’re showing it.
Whether it’s a 15-second Reel or a 2-minute mini-documentary, video invites people to linger. And in the language of social media, time spent watching = interest. Interest = trust. Trust = growth.
2. Video Builds Deeper Connection
A few years ago, I was talking with a business owner who felt stuck. “I post all the time,” she said. “Quotes, tips, announcements. But no one’s engaging.”
So I asked her: “Have they ever seen your face? Heard your voice?”
She paused. “Well… no.”
Here’s the truth: People connect with people. And video is the fastest, most effective way to introduce you into your brand. Your energy. Your tone. Your passion.
Text can communicate information. Video communicates emotion.
And in a world where we’re bombarded with noise, emotion is what we remember.
3. Video Performs Better (And the Algorithms Know It)
It’s not just a hunch—it’s data-backed. Social media platforms reward video.
Instagram’s algorithm prioritizes Reels. Facebook boosts live video. LinkedIn loves short form clips. TikTok is video. Even Pinterest has leaned hard into motion.
Why? Because platforms track what keeps people engaged—and video consistently delivers higher watch times, more shares, and deeper engagement than static content.
So if you’re creating meaningful content, don’t let it get buried. Give it wings with video.
4. Video Tells Stories Better
Let’s imagine for a second you’re a coffee roaster.
You could write a post about how your beans are sourced from an ethical co-op in Guatemala. You might even add a photo of the farm.
Or…
You could film a 60-second clip of the sun rising over the mountains, the workers harvesting cherries, the beans roasting to perfection, and you taking that first, glorious sip.
Same message. Wildly different impact.
Video allows you to layer visuals, music, voice, and pacing to tell a story—not just report one.
And people remember stories.
5. Video Builds Confidence and Clarity
There’s another benefit to diving into video content creation that goes beyond metrics or marketing. It builds you.
Video forces you to clarify your message. You learn how to communicate with presence. You become more comfortable in your own skin.
And with each take, each edit, each post—you grow in confidence.
This isn’t just about being “camera ready.” It’s about learning to show up authentically and consistently in a world hungry for real voices and real connection.
“But I Don’t Know Where to Start…”
That’s probably the #1 thing I hear when talking to entrepreneurs and creators about video.
They know it’s important. They want to do it. But the tech seems overwhelming. The editing feels intimidating. And they’re not even sure what gear they need to get started.
That’s exactly why we created our Introduction to Videography workshop.
We’ve been teaching hands-on photography for years through Learn Photography Canada, and we’re thrilled to bring that same personal, approachable, and skill-building experience to video.
🎬 Join Us: One-Day Videography Workshop in Calgary!
If you’ve been wanting to explore the world of video—whether for your business, your brand, or your personal storytelling—this is your chance.
We’re hosting a one-day, in-person Introduction to Videography workshop in Calgary, AB on Saturday, April 12.
Here’s what you can expect:
- Beginner-friendly training with zero pressure
- Practical guidance on camera settings, lighting, sound, and editing
- Real-time filming exercises so you can apply what you learn on the spot
- A supportive, small-group environment designed to build confidence
- Tips and tricks on how to create engaging content for social media that actually works
You’ll walk away with the knowledge and tools you need to start producing compelling video content—whether you’re using a DSLR or your smartphone.
📍 Ready to take that first step? Register here:
👉 https://learnphotographycanada.com/product/introduction-to-videography/
Let’s stop overthinking it. Let’s stop hiding behind the fear. Let’s step into a new way of sharing stories that move people.
This is your time. Let video be your voice.
We’ll see you April 12!
David – Owner Learn Photography Canada Your #BestStart in Photography & Videography