Photography Skills for Business

Unlock Your Team’s Creative Potential with In-House Photography Skills

In today’s fast-paced digital world, businesses need high-quality images to showcase their brand, products, and services—but outsourcing photography can be costly and time-consuming. Our Small Group Beginner Photography Workshop is designed to empower your team with the essential skills to create professional-looking images in-house. Through hands-on, guided training, your staff will learn how to confidently use Aperture, Shutter Speed, and ISO—the three fundamental pillars of photography. By mastering these core settings, they’ll gain the ability to control light, motion, and depth of field, ensuring every shot captures the right mood and message.

Investing in photography skills for your business means greater flexibility, faster turnaround times, and cost savings on professional photography services. With the power to produce creative, high-quality visuals on demand, your team can create compelling content for social media, marketing materials, and product listings—without waiting on external photographers. This workshop is ideal for businesses looking to take control of their brand image while building confidence in their team’s ability to tell their story visually. No prior experience is required—just a willingness to learn and start creating!  The price listed applies to any group size up to 6 people.  Email hello@learnphotographycanada.com or call 1.888.734.2641 for a quotation on group sizes larger than 6.

Here is a peek at the overall content / structure of the workshop.  Each workshop comes with a free 45 consultation call prior to it so that we can tailor this material to your specific goals.

Business Photography Workshop: Mastering In-House Visual Storytelling

Duration: Full-Day 
Objective: Equip businesses with the skills to confidently use cameras to capture compelling images that showcase their brand, products, and story.  To offer them flexibility to create authentic content at a cost savings over outsourcing or stock.

📌 Agenda

1. Welcome & Workshop Overview 

• Introduction to the session and its objectives
• Why in-house photography matters for business growth
• The power of visual storytelling in marketing

2. Making Cameras Simple: Mastering the “Big Three” 

Goal: Understand how Aperture, Shutter Speed, and ISO work together.

• Aperture (f-stop): Controlling depth of field to highlight subjects
• Shutter Speed: Freezing or adding motion to tell a dynamic story
• ISO: Managing light sensitivity for clean, crisp images
• Hands-on practice: Adjusting settings for different scenarios

3. Light: Your Most Powerful Tool 

Goal: Use natural and artificial light to create high-impact images.

• How light shapes perception & mood
• Working with natural light vs. artificial light
• Simple lighting setups for business photography
• Hands-on exercise: Finding the best light for your brand

4. Composition & Storytelling for Business 

Goal: Learn how to position subjects to create compelling images.

• The rule of thirds, leading lines, and framing
• How to make products and people look their best
• Visual storytelling: Creating emotion and connection in images
• Hands-on: Crafting a shot that tells a story

5. Photography for Marketing & Branding 

Goal: Align images with brand identity and marketing goals.

• Product photography best practices
• Capturing team culture & behind-the-scenes moments
• Editing basics: Enhancing images without over-processing
• Hands-on: Shooting brand-aligned images

6. Practical Application & Review 

Goal: Reinforce key skills through guided photo assignments.

• Group challenge: Capture an image that represents your brand
• Feedback & critique: What works and what can be improved
• Action plan: Applying skills in daily business operations

7. Closing & Next Steps 

• Summary of key takeaways
• Resources for continued learning
• Open Q&A